Email is one of the most cost-effective ways to reach and engage with your potential customers. There is ample data out there in the industry which shows that majority of the people (over 4bn) are on email and this number keeps increasing every year. Whether it is a B2B or B2C company, email marketing has been delivering higher ROI if done well. We design and carry out email campaigns that help with customer interaction, lead creation, brand awareness, drive sales and increase customer loyalty & lifetime value. Our winning strategy of combining email marketing and marketing automation will do wonders for your business.
The pre-requisite for any email marketing campaign is to legitimately collect emails from your website or social media or other marketing activities. There are different ways to build an email list which include creating an offer or coupon or free e-book and more. These emails are then categorized into different segments under contact lists. We make sure that these lists are updated regularly and the managed properly so that the right message reaches out to your specific audience in a given segment and the inactive subscribers are filtered out.
An email service provider is basically the email marketing platform/software that helps in managing email lists and creating email marketing campaigns along with features supporting marketing automation. It is useful in designing emails and personalizing them to make them more effective. There are many ESPs in the market but choosing the most appropriate is crucial. We have extensively worked on many ESPs including MailChimp, Sendgrid and more and would make use of the one that suits your business requirement.
Marketing automation is a process wherein we conceptualize and create funnels and set up automated processes in terms of where a user is in the funnel and where we want them to proceed to. We have created dozens of drip email marketing campaigns using automation that have yielded some fantastic results for our clients. The performance of the campaign is measured regularly and based on the open rate, click rate, bounce rate, conversion rate and more, tweaks are made in the design or content or the automation process. We will put your email marketing campaigns in top gear and propel your marketing activities.
